La Panaderia is a bakery and cafe based in San Francisco. They approached us with an open mind and were happy for us to recreate their branding from the ground up.

Our initial discovery call with La Panaderia enabled us to get a firm idea as to how the company would want to present themselves.  Our collective aim was to create something that exhibits simplicity with a touch of elegance. La Panaderia wanted us to create their new logo and packaging for their baked goods.

Our goal for La Panaderia was to create a brand that felt elegant yet simple. We did this by combining elevated and strong typography with a clean logo.

In terms of the colour palette we chose for La Panaderia, we decided to go the bold route. With a simple yet effective logo, we decided to pair it with an eye-catching colour palette, with gold accents represented via the design on the packaging.